Goldenberry Farms Launches new flavor-based Ad Campaign
Goldenberry Farms teases new promotional campaigns for North American Market, based on the unique flavor profile of the fruit
November 5, 2021 - Goldenberry Farms previewed its 2022 North American promotional campaign for the exotic fruit with a new approach, highlighting the unique sweet, tropical, and tangy flavor profile of the fruit.
Although it is commonly marketed as a berry, the “Goldenberry” is actually not a berry at all (much like the strawberry). The fruit has a close relationship to a tomato, think about it as the cherry tomatoes tropical fruit cousin.
Rather than continue to promote this within a collection of other sweet berries, this campaign aims to reach the consumer who prefers the unique and hard-to-find flavor profile of a sweet yet tart fruit.
”The Goldenberry has a wonderful, unique, tropical flavor, mixing the tartness of a pineapple with the sweetness of a berry.
Goldenberry Farms is a grower, packer, and global providor of farm fresh, sustainably harvested Goldenberries and Physalis, as well as other premium tropical fruit. The Company has offices in the United States and farms, processing, and packing operations in South America, employing and empowering a growing network of rural workers, small farmers, and female head of households. We are a Socially Responsible Company investing to enhance the lives and regions where we do business.
