As the world’s population grows at an unprecedented rate, farmland acreage and artisanal water sources continue to diminish.

Long-term food and water security is a critical concern. To feed our rapidly growing population, smart agro companies will move. to the forefront to offer their resources, productivity, and efficiency

While farmers are being challenged to produce exponentially more with less land, they also must do so amidst a changing climate and increasingly scarce natural resources.

This trend drives up the value of farmland, while also highlighting the need for more sustainable farming methods.

Investments in farmland and agriculture are funding the upgrades and transitions necessary for growers to incorporate high-tech and sustainable approaches, such as regenerative agriculture, to help ensure a healthy planet and long-term food security for all, as well as increasing efficiencies, scale, and lowering reliance on rain or weather conditions.

More consumers than ever are demanding traceability in their food purchases, and opting for plant-based alternatives as a larger portion of their overall diet. This trend is especially strong in younger consumers, who are the shoppers of tomorrow.

The fresh fruit marketplace is enjoying a surge in consumer demand post-covid, which is fuelled by consumer’s overall desire to eat better and be more conscious in their purchase and meal decisions.

Globally, consumers are more socially conscious, and grocers increasingly demand more responsible social and environmental practices. Investing in social growth and good core values is smart, and responsible.

Exclusive trade names, brand features, and products help Goldenbery Farms to create a very unique product set. and to “de-commoditize” our consumer products.

Market Basket customer research
shows consumers in the United States are 38% more likely to purchase a branded food product over a non-branded one.

Branded products with smart consumer presentations both differentiate and command more value with consumers.